Attorneys spend countless hours maximizing their web pages and optimizing their SEO, and while website content and blogs are crucial for organically increasing your rating, social media is also a great way for attorneys and law firms to expand their reach and connect with their audience. Social media is still widely uncharted territory for attorneys, but it can be a game-changer when used correctly. Social media can enhance public reputation, help gain clients and create personal relationships with old and potential clients. Forming direct relationships with people via social media is important for law firms. Depending on your area of law, ‘follow’ people on Twitter and ‘like’ pages on Facebook that pertain to your specialty; whether it’s maritime law, entertainment law or workers compensation, it’s important to be “in the know” about what’s going on in your niche industry. If you are genuinely interested in the industry and what is...
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